UIN Public Relations – The Indonesian Public Relations Association (Iprahumas) successfully held the 2026 Government Public Relations Convention on Tuesday (September 22, 2026) at the Garuda Spark Innovation Hub, FX Sudirman, Jakarta. This annual forum served as a strategic platform for hundreds of government communications practitioners to chart the transformation of government public relations in response to the rapid development of digital communication and the overwhelming flow of public information. The event was attended by approximately 150 participants in person and followed by hundreds of participants from across Indonesia via Zoom and a live YouTube stream.
State-run religious universities also helped strengthen collaboration during this event. UIN Sultan Maulana Hasanuddin Banten dispatched Senior Public Relations Officer Lilis Aslihah Rahman to attend the convention and to strengthen coordination and active involvement among university public relations practitioners within the Ministry of Religious Affairs’ public communication ecosystem.
Convention Committee Chair Helmy emphasized the importance of joint inter-agency efforts to foster communication that brings about real change. “How can we transform these government public relations offices—whether through synergy or collaboration—so that they can have an impact on public communication in Indonesia?” Helmy said in an interview with Heartline Radio.
The event, which ran from morning until afternoon, was divided into two main sessions. The first session featured a panel discussion with government representatives, policy experts, and social media practitioners to analyze the current landscape of public communication. Meanwhile, the second session took the form of an interactive presentation in the style of TED Talk, showcasing best practices (best practices) public relations initiatives that have proven successful and are worth replicating by other agencies.
Unlike in previous years, this event produced a concrete outcome in the form of a policy document. “What sets this apart from previous events is that we have a policy paper as an output,” Helmy emphasized. The Iprahumas research team compiled policy paper These recommendations are based on survey data, qualitative analysis, and points of discussion from the convention, which were then distributed to various ministries, agencies, and local governments as a guide for ideal public communication practices.
Marolli Jeni Indarto, Director of Institutional Communications and Public Relations Partnerships, who was present on behalf of the Minister of Communication and Digital Affairs, stated keynote address on the importance of collective adaptation in this fast-paced era. “Current developments in communication and digital technology must be accompanied by strengthened cooperation and innovation in the execution of public relations duties,” said Marolli. He added that the presence of approximately 10,220 public relations professionals throughout Indonesia represents a strategic asset and a key strength for the country in managing public information amid changes in the digital ecosystem.
The issue of the use of artificial intelligence (artificial intelligence or AI) was also a major focus of attention for the participants. Although AI is extremely helpful in speeding up issue monitoring, the creation of visual materials, and the production of public relations content, Helmy emphasized the importance of ethical boundaries. Public relations practitioners were urged to be aware of the risks posed by the proliferation of deepfakeas well as copyright issues regarding creative works. Therefore, the use of AI must always adhere to a professional code of ethics so that it can be utilized responsibly without harming any party.
The topic of strengthening public communication capacity was then explored in greater depth during a plenary session titled “Communication Strategies as the Foundation for Effective Government Public Relations.” This session featured academic Dr. Rully Nasrullah, ThinkPolicy practitioner Andhyta Firselly Utami, Chair of the Komdigi Communication Partnership Policy Drafting Team Andi Muslim, and Wahyu Aji from Good News From Indonesia. The discussion continued with a presentation best practice by Yustinus Prastowo, Director of Corporate and Public Affairs at Edelman Indonesia; Gustiasa Muhammad; and Virgandhi Prayudanto, Director of News at Antara.
The convention concluded with the reading of official recommendations and the presentation of Iprahumas awards to stakeholders. As a follow-up measure, Iprahumas has scheduled a program awarding and workshop regular capacity-building programs for public relations officials, ahead of the next Government Public Relations Convention in 2027, which will also include the election of a new chairperson.
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